MedSpan Musings — Tips for better market research
September 4, 2015 at 11:19 AM Robert Kaminsky Leave a comment
Assessing the role of cost in
hospital product purchasing
and utilization
hospital product purchasing
and utilization
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Market Research Tip
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Often, manufacturers of medical devices seek to understand the role of cost in the value analysis committee’s decision to approve and utilize their products. To address these question, gather the perspectives of:
- Department managers
- Director of Surgical Services, ED or GI Lab, etc.
- These administrators typically have a nursing background
- Department medical directors
- Purchasing
- Physician champions (physician preference items only)
- Nurses or other allied health professionals who use the product
Entry filed under: hospital, IDN, market research tip, value analysis committee. Tags: hospitals, market research, Market research tip, MedSpan Musings, value analysis committee.
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