MedSpan Musings — Tips for better market research  

September 4, 2015 at 11:19 AM Leave a comment


2015 08 25 rodin the thinker for MedSpan Musings
Assessing the role of cost in
hospital product purchasing
and utilization
——————————
Market Research Tip
——————————
Often, manufacturers of medical devices seek to understand the role of cost in the value analysis committee’s decision to approve and utilize their products. To address these question, gather the perspectives of:
  • Department managers
    • Director of Surgical Services, ED or GI Lab, etc.
    • These administrators typically have a nursing background
  • Department medical directors
  • Purchasing
  • Physician champions (physician preference items only)
  • Nurses or other allied health professionals who use the product
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Entry filed under: hospital, IDN, market research tip, value analysis committee. Tags: , , , , .

IT System Connectivity — Key to success for medical devices and alternate site providers Home Healthcare + Star Ratings = Controversy

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