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Even your business’ name is a key part of niche marketing


Niche marketing is a key marketing concept in the healthcare industry. Targeting one’s products or services can enhance overall success rather than limiting revenue potential. One of the foundations for successful niche marketing is a proper name for a new business or product. Learn how one of MedSpan’s clients addressed this fundamental need.

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Continue Reading January 24, 2014 at 10:00 AM Leave a comment

Medicare’s Hospital Readmission Reduction Program – Increasing Penalties, Increasing Pressure


Medicare’s readmissions penalties increases pressure & spurs hospitals to action.

Continue Reading November 12, 2013 at 10:50 AM Leave a comment

Performance Incentive Programs are Changing Hospital Purchasing Patterns


With Medicare to apply a 1% penalty to hospitals with high rates for Hospital-Acquired Conditions in FY 2015, many hospitals are curious to know how to keep patients from developing these conditions. A recent survey MedSpan conducted looks at one way to help prevent this issue.

Continue Reading August 6, 2013 at 11:05 AM Leave a comment

Health Insurance Exchanges: Competition is Working


Recent information released on New York’s health insurance exchange shows that competition may indeed lower premium prices next year. How will this affect healthcare manufacturers? Read on to find out.

Continue Reading July 24, 2013 at 3:59 PM Leave a comment

How will Medicare Advantage Developments Affect Your Products?


Reductions in federal payments to Medicare Advantage plans have caused split views on enrollment number predictions. Regardless of enrollment outcomes, drug and device manufacturers have certain things they need to keep in mind if they want to be successful.

Continue Reading July 16, 2013 at 12:00 PM 1 comment

Why Market Access is Crucial for Healthcare Marketers Today


Market access has changed dramatically over the years and is becoming a high priority for healthcare marketers. Read on to learn about these changes and how to address the complexities of gaining access.

Continue Reading July 12, 2013 at 10:04 AM 1 comment

Will Health Insurance Exchanges Make a Difference?


The majority of states’ insurance markets are led by one insurer. This is a reason why one of the goals of the health insurance exchange is to introduce new carriers to increase competition among insurers.

Continue Reading July 9, 2013 at 4:38 PM 1 comment

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