Even your business’ name is a key part of niche marketing

Niche marketing is a key marketing concept in the healthcare industry. Targeting one’s products or services can enhance overall success rather than limiting revenue potential. One of the foundations for successful niche marketing is a proper name for a new business or product. Learn how one of MedSpan’s clients addressed this fundamental need.

Medicare’s Hospital Readmission Reduction Program – Increasing Penalties, Increasing Pressure

Medicare’s readmissions penalties increases pressure & spurs hospitals to action.

Performance Incentive Programs are Changing Hospital Purchasing Patterns

With Medicare to apply a 1% penalty to hospitals with high rates for Hospital-Acquired Conditions in FY 2015, many hospitals are curious to know how to keep patients from developing these conditions. A recent survey MedSpan conducted looks at one way to help prevent this issue.

Health Insurance Exchanges: Competition is Working

Recent information released on New York’s health insurance exchange shows that competition may indeed lower premium prices next year. How will this affect healthcare manufacturers? Read on to find out.

How will Medicare Advantage Developments Affect Your Products?

Reductions in federal payments to Medicare Advantage plans have caused split views on enrollment number predictions. Regardless of enrollment outcomes, drug and device manufacturers have certain things they need to keep in mind if they want to be successful.