Posts filed under ‘branded drugs’

MedSpan Musings — Tips for better payer market research


2015 08 25 rodin the thinker for MedSpan MusingsMedSpan Musings — Tips for better payer market research  

The benefit covering a drug is not always obvious
When discussing benefit coverage of drugs with payers, remember that some health plans at first cover drugs under the medical benefit and then transfer those costs each month to the pharmacy benefit. Be sure to probe for this approach and its implications for drugs administered in physicians’ offices and alternate sites of care.
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October 12, 2015 at 5:51 PM Leave a comment

Payer 101: The respondents you need for your payer market research study


At MedSpan Research, we’re proud of the expertise we’ve gained over the past 17 years in an important but not well understood sector of the healthcare industry: payers. Today, we’ll continue with the Payer 101 series that we started in September by covering the key types of payer respondents to include in your next payer market research study.

To recap, the term ‘payer’ is broadly defined as any entity that reimburses the use of healthcare services or products. The term commonly refers to health insurance companies (otherwise known as health plans) as a whole, or to a key decision-maker at a health plan, such as a medical director. In the first post in our Payer 101 series, we focused on the former definition. In this second part of our series, we’ll go into more detail about the latter.

Continue Reading October 12, 2015 at 4:02 PM 1 comment

What’s in a (business) name? Gold.


Selecting a business name is important. As MedSpan Research and our client learned, it is worth the time and investment to carefully consider alternatives.

Continue Reading September 29, 2015 at 4:26 PM Leave a comment

Here’s a MedSpan Research tip!


Clinical pharmacists are a good deal for drug companies’ market research. Consider clinical pharmacists as respondents when needing clinical insights regarding a new drug. Remember that health plan and some hospital-based clinical pharmacists specialize by drug class. Other hospital-based clinical pharmacists specialize by patient care unit (e.g., emergency department, ICU).

Continue Reading July 2, 2015 at 2:13 PM Leave a comment


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