Market research — A competitive differentiator

Market research data are typically used to inform product design, marketing strategies and tactics. Sometimes, the data are the end goal. The data can be used to develop a competitive differentiation and deliver value to customers.

What can a well-defined brand do for you?

If there could be only one reason a well-defined brand is critical to your marketing efforts, it’s in this quote from author Seth Godin:

“If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.” – Seth Godin, bestselling author of “Tribe”

In this week’s post, we’ll take a look at how brand awareness and perceptions research can help you better define your company’s brand and gain an edge over your competitors.