Posts filed under ‘Healthcare marketing’

American Healthcare Consumers’ Opinions Regarding Healthcare Depends on the Questions Asked


American Consumers’ Opinion Regarding the Affordable Care Act and the Individual Mandate that Would Charge Each Person for Not Obtaining Health Insurance Depends on the Understanding of the Question Being Asked.

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Continue Reading April 23, 2015 at 11:15 AM Leave a comment

What can a well-defined brand do for you?


If there could be only one reason a well-defined brand is critical to your marketing efforts, it’s in this quote from author Seth Godin:

“If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.” – Seth Godin, bestselling author of “Tribe”

In this week’s post, we’ll take a look at how brand awareness and perceptions research can help you better define your company’s brand and gain an edge over your competitors.

Continue Reading June 25, 2014 at 2:48 PM Leave a comment

Performance Incentive Programs are Changing Hospital Purchasing Patterns


With Medicare to apply a 1% penalty to hospitals with high rates for Hospital-Acquired Conditions in FY 2015, many hospitals are curious to know how to keep patients from developing these conditions. A recent survey MedSpan conducted looks at one way to help prevent this issue.

Continue Reading August 6, 2013 at 11:05 AM Leave a comment

Why Market Access is Crucial for Healthcare Marketers Today


Market access has changed dramatically over the years and is becoming a high priority for healthcare marketers. Read on to learn about these changes and how to address the complexities of gaining access.

Continue Reading July 12, 2013 at 10:04 AM 1 comment

The Adult Disposable Brief Market — Opportunities for differentiation


This brief study indicates that there are opportunities to improve the designs of adult disposable briefs to differentiate each brand from its competition. Such differentiation could encourage nursing homes to switch their preferred brand of adult disposable briefs even though brand loyalty is high.

Continue Reading May 1, 2013 at 5:48 PM 2 comments

Niche marketing — Finding that special population


As this case study illustrates, niche marketing can deliver incremental revenue.

Continue Reading March 28, 2013 at 10:30 AM Leave a comment

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