Designing a Next-Generation Product Based off of User-Driven Insights

In this case study, learn how one MedSpan client leveraged user-driven insights to re-position its product as a market leader and drive greater support among hospitals’ value analysis committees.

Simplicity is Best!

Sometimes, the simplest change to a product’s features can deliver outstanding returns. Our client’s product category is widely used and has been for decades, innovation can be challenging. However, changing the color of a component of their product and wowed their customers.

Competitive intelligence on a ICU/CCU product’s new feature

This study shows an example of MedSpan’s competitive intelligence studies for medical device manufacturers. Based off our results, we were able to provide our client with insight as to what users like about our client’s competitor’s device and what other features users would like the device to contain.

Differentiating a Core Hospital-based Therapy

In this case study we examine which product characteristics are most influential towards brand selection for our client’s product and which enhancements could drive brand preference towards their product.

Pricing Study for a Novel Medical Device

In this study, we were able to provide valuable insights to a start-up medical device manufacturer to help them decide what price premium to charge for their first product.