Posts filed under ‘Medical Device’

Competitive intelligence on a ICU/CCU product’s new feature


This study shows an example of MedSpan’s competitive intelligence studies for medical device manufacturers. Based off our results, we were able to provide our client with insight as to what users like about our client’s competitor’s device and what other features users would like the device to contain.

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Continue Reading November 14, 2012 at 4:56 PM 1 comment

Differentiating a Core Hospital-based Therapy


In this case study we examine which product characteristics are most influential towards brand selection for our client’s product and which enhancements could drive brand preference towards their product.

Continue Reading September 24, 2012 at 2:43 PM 1 comment

Pricing Study for a Novel Medical Device


In this study, we were able to provide valuable insights to a start-up medical device manufacturer to help them decide what price premium to charge for their first product.

Continue Reading August 23, 2012 at 10:43 AM Leave a comment

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