Posts filed under ‘Uncategorized’

Drug Utilization Management Trends in ACOs


In today’s post we share a research study that MedSpan conducted on how Accountable Care Organizations (ACOs) will impact the way drug therapies are prescribed and used. This quantitative study about drug utilization management provides insight into information and trends that drug companies can then use to modify their marketing programs and messages.

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Continue Reading November 14, 2013 at 8:00 AM Leave a comment

Case Study: Crossing the Hospital-Alternate Site Continuum


This study demonstrates how one of our clients was able gain information on how to improve their marketing strategy for a product in order to retain customers as they moved from the hospital to an alternate site of care.

Continue Reading October 30, 2012 at 10:03 AM 1 comment

Differentiating a Core Hospital-based Therapy


In this case study we examine which product characteristics are most influential towards brand selection for our client’s product and which enhancements could drive brand preference towards their product.

Continue Reading September 24, 2012 at 2:43 PM 1 comment

Pricing Study for a Novel Medical Device


In this study, we were able to provide valuable insights to a start-up medical device manufacturer to help them decide what price premium to charge for their first product.

Continue Reading August 23, 2012 at 10:43 AM Leave a comment

MedSpan Launches New Blog — Be Ahead of the Curve in Healthcare!


Over the course of a year, as a healthcare market research firm, MedSpan conducts dozens of studies. We speak with and collect data from hundreds of healthcare insurance, hospital and alternate site executives, providers and patients. Through this experience, we stay abreast of current trends in our complex and ever-changing healthcare system.

Today, we are starting this blog to share our learnings and better converse with those interested in our healthcare system. We look forward to your feedback and insights.

From time to time, we will post the results of surveys we conduct with you, our readers, and others in the healthcare industry. This will keep our editorial content fresh and informative for anyone. If you have any topics you would like us to explore, please let us know.

You can also find us on Twitter at medspanresearch.

April 12, 2010 at 10:47 PM Leave a comment

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