Posts filed under ‘Willingness to convert’

Designing a Next-Generation Product Based off of User-Driven Insights


In this case study, learn how one MedSpan client leveraged user-driven insights to re-position its product as a market leader and drive greater support among hospitals’ value analysis committees.

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Continue Reading July 5, 2013 at 9:36 AM 1 comment

Simplicity is Best!


Sometimes, the simplest change to a product’s features can deliver outstanding returns. Our client’s product category is widely used and has been for decades, innovation can be challenging. However, changing the color of a component of their product and wowed their customers.

Continue Reading March 5, 2013 at 10:47 AM 1 comment


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