Designing a Next-Generation Product Based off of User-Driven Insights

In this case study, learn how one MedSpan client leveraged user-driven insights to re-position its product as a market leader and drive greater support among hospitals’ value analysis committees.

Simplicity is Best!

Sometimes, the simplest change to a product’s features can deliver outstanding returns. Our client’s product category is widely used and has been for decades, innovation can be challenging. However, changing the color of a component of their product and wowed their customers.