Posts tagged ‘healthcare’

Market research — A competitive differentiator


Market research data are typically used to inform product design, marketing strategies and tactics. Sometimes, the data are the end goal. The data can be used to develop a competitive differentiation and deliver value to customers.

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Continue Reading November 11, 2015 at 6:27 PM 1 comment

IT System Connectivity — Key to success for medical devices and alternate site providers


Puzzle. 3D modeling and renderingMedSpan Research studies show that the success of the healthcare delivery system increasingly is based on IT system connectivity. This is true for such diverse sources as medical devices and alternate site providers. Their success depends on delivering data to the many IT systems throughout the healthcare delivery system to drive operational efficiencies, document clinical outcomes and support the evaluation of incentives included in compensation programs. Below are a couple of case studies from MedSpan Research’s recent projects that explored the importance of connectivity.

Case Study 1

Objective: Identify and assess new product feature for the software that drives a medical device.

Scope: 7 countries in North America, Europe, Asia and Australia

Respondents: Hospital-based pharmacy directors, nurses and quality assurance executives

Methodology: 30-minute Internet survey including a max-diff exercise to rank preferences among alternative product features

The study demonstrated that the integration of the software embedded in our client’s medical devices with the IDN’s or hospital’s electronic health record and other IT systems delivers significant operational efficiencies and opportunities to improve the 2015 08 25 EHR image for newsletterquality of care. This finding is consistent across all 7 countries, even though the US is further along with IT integration.

Of special interest to hospital executives is integration between their medical device and the hospital’s EHR. This integration facilitates executing physician orders, ensuring appropriate care and documenting clinical parameters.

Case Study 2

Objective: Assess perceptions of a network of alternate site care providers.

Scope: United States

Respondents: Payer executives, primary care physicians, hospital and IDN executives

Methodology: 60-minute telephone interviews

The study demonstrated that the integration of outcomes data from the network of alternate site care providers with the patient’s primary care physician’s systems, especially the EHR, is critically important. Sharing information enables the primary care physician to optimize clinical outcomes and provide more complete data in support of any pay-for-performance program that might be in place. System integration also enhances the quality and completeness of the HEDIS data payers are able to compile.

Implications for our clients

Just as society is increasingly reliant on information sharing, so should your product design and your support programs. Sales and marketing messages demonstrating your product’s or service’s integration with other healthcare systems are high priority messages. The benefits the integration delivers should be clear and based on data.

September 4, 2015 at 10:12 AM Leave a comment

Payer 101: Three things every healthcare market researcher should know


How much do you know about the U.S. health insurance landscape?

In this post, we’ll discuss three basic aspects of U.S. health plan payers: type, geography, and size. Understanding these aspects will help you design a study sample that is representative of your market.

Continue Reading July 29, 2015 at 4:07 PM 2 comments

MedSpan Research Pay-For-Performance Case Study


MedSpan Research Pay-For-Performance Case Study http://wp.me/pReqv-m:

Connectivity is one of the Key Underlying P4P Programs…Read more to learn why

Continue Reading July 21, 2015 at 2:00 PM Leave a comment

Managed Care Musings-Tips for better payer research


Managed Care Musings-Tips for better payer research

Continue Reading July 21, 2015 at 12:33 PM Leave a comment

MedSpan Research’s Managed Markets Perspectives


MedSpan Research’s Managed Markets Perspectives: Pay For Performance Programs are becoming more prevalent. Dialysis facilities are already using this type of reimbursement program to improve on quality measures.

Continue Reading July 21, 2015 at 11:21 AM 1 comment

Here’s a MedSpan Research tip!


Clinical pharmacists are a good deal for drug companies’ market research. Consider clinical pharmacists as respondents when needing clinical insights regarding a new drug. Remember that health plan and some hospital-based clinical pharmacists specialize by drug class. Other hospital-based clinical pharmacists specialize by patient care unit (e.g., emergency department, ICU).

Continue Reading July 2, 2015 at 2:13 PM Leave a comment

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