Posts tagged ‘incontinence’

The Adult Disposable Brief Market — Opportunities for differentiation

This brief study indicates that there are opportunities to improve the designs of adult disposable briefs to differentiate each brand from its competition. Such differentiation could encourage nursing homes to switch their preferred brand of adult disposable briefs even though brand loyalty is high.

Continue Reading May 1, 2013 at 5:48 PM 2 comments

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