Posts tagged ‘innovation’

Market research — A competitive differentiator


Market research data are typically used to inform product design, marketing strategies and tactics. Sometimes, the data are the end goal. The data can be used to develop a competitive differentiation and deliver value to customers.

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Continue Reading November 11, 2015 at 6:27 PM 1 comment

Simplicity is Best!


Sometimes, the simplest change to a product’s features can deliver outstanding returns. Our client’s product category is widely used and has been for decades, innovation can be challenging. However, changing the color of a component of their product and wowed their customers.

Continue Reading March 5, 2013 at 10:47 AM 1 comment


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