Posts tagged ‘medical devices’

IT System Connectivity — Key to success for medical devices and alternate site providers

Puzzle. 3D modeling and renderingMedSpan Research studies show that the success of the healthcare delivery system increasingly is based on IT system connectivity. This is true for such diverse sources as medical devices and alternate site providers. Their success depends on delivering data to the many IT systems throughout the healthcare delivery system to drive operational efficiencies, document clinical outcomes and support the evaluation of incentives included in compensation programs. Below are a couple of case studies from MedSpan Research’s recent projects that explored the importance of connectivity.

Case Study 1

Objective: Identify and assess new product feature for the software that drives a medical device.

Scope: 7 countries in North America, Europe, Asia and Australia

Respondents: Hospital-based pharmacy directors, nurses and quality assurance executives

Methodology: 30-minute Internet survey including a max-diff exercise to rank preferences among alternative product features

The study demonstrated that the integration of the software embedded in our client’s medical devices with the IDN’s or hospital’s electronic health record and other IT systems delivers significant operational efficiencies and opportunities to improve the 2015 08 25 EHR image for newsletterquality of care. This finding is consistent across all 7 countries, even though the US is further along with IT integration.

Of special interest to hospital executives is integration between their medical device and the hospital’s EHR. This integration facilitates executing physician orders, ensuring appropriate care and documenting clinical parameters.

Case Study 2

Objective: Assess perceptions of a network of alternate site care providers.

Scope: United States

Respondents: Payer executives, primary care physicians, hospital and IDN executives

Methodology: 60-minute telephone interviews

The study demonstrated that the integration of outcomes data from the network of alternate site care providers with the patient’s primary care physician’s systems, especially the EHR, is critically important. Sharing information enables the primary care physician to optimize clinical outcomes and provide more complete data in support of any pay-for-performance program that might be in place. System integration also enhances the quality and completeness of the HEDIS data payers are able to compile.

Implications for our clients

Just as society is increasingly reliant on information sharing, so should your product design and your support programs. Sales and marketing messages demonstrating your product’s or service’s integration with other healthcare systems are high priority messages. The benefits the integration delivers should be clear and based on data.


September 4, 2015 at 10:12 AM Leave a comment

Payer 101: Three things every healthcare market researcher should know

How much do you know about the U.S. health insurance landscape?

In this post, we’ll discuss three basic aspects of U.S. health plan payers: type, geography, and size. Understanding these aspects will help you design a study sample that is representative of your market.

Continue Reading July 29, 2015 at 4:07 PM 24 comments

How will private ACOs impact your business?

As healthcare reform shifts from traditional fee-for-service to alternative provider compensation models, such as shared savings/risk-sharing arrangements, provider organizations that aren’t already on the ACO bandwagon are closely watching the performance of ACOs around the country to see if they should get in the game. Last week, a private California ACO reported early success.

Continue Reading June 16, 2014 at 10:43 AM Leave a comment

Designing a Next-Generation Product Based off of User-Driven Insights

In this case study, learn how one MedSpan client leveraged user-driven insights to re-position its product as a market leader and drive greater support among hospitals’ value analysis committees.

Continue Reading July 5, 2013 at 9:36 AM 1 comment

Welcome back!

Well, it’s been a while since we’ve posted to our blog.  While we enjoy sharing thoughts with everyone, client work has taken priority.  We’ve just been too busy.

While our client work has not slowed down, we have missed our blog too much.  Therefore, we will continue sharing ideas with others to promote positive discussion.

Over lunch recently, a colleague asked me which sectors of the healthcare industry are growing quickly.  In contrast to the 1990s, when many segments were rapidly expanding, we could only identify one: healthcare IT.  Manufacturers of new drugs, medical devices and imaging technologies are fighting for market share in crowded fields with diminishing reimbursement. 

For example, a drug company just received FDA approval for another blood pressure medication.  A relatively costly branded medication is entering a very crowded market niche that offers a wide variety of generic alternatives.  How will this manufacturer gain enough market share to earn a return on its investment in research and development?  From a societal standpoint, why should payers reimburse the cost of this therapy when the primary issues with managing blood pressure are dietary management and therapy compliance?  No matter a drug’s clinical advantages if patients do not take their drugs for more than 6 to 9 months at a stretch.

Healthcare innovation is in a trough.  Many of the diseases that present obvious opportunities for new products have been addressed.  But, as always, the creativity of dedicated scientists will persist, resulting in new ideas and advances. 

In the meantime, how do we address healthcare’s other priority: reducing the cost of care?  Over the next few days, we’ll share some ideas.  Some of the ideas are variations on traditional approaches.  Others are simple but require the industry to go in a different direction.  We look forward to sharing our thoughts and hearing your feedback over the coming days.

March 1, 2011 at 10:43 AM Leave a comment

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