MedSpan Musings — Tips for better market research

Assessing the role of cost in
hospital product purchasing
and utilization

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Market Research Tip

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Often, manufacturers of medical devices seek to understand the role of cost in the value analysis committee’s decision to approve and utilize their products. To address these question, gather the perspectives of:

• Department managers
  • Director of Surgical Services, ED or GI Lab, etc.
  • These administrators typically have a nursing background
• Department medical directors
• Purchasing
• Physician champions (physician preference items only)
• Nurses or other allied health professionals who use the product

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