Posts tagged ‘niche marketing’

MedSpan Musings — Tips for better payer market research


2015 08 25 rodin the thinker for MedSpan MusingsMedSpan Musings — Tips for better payer market research  

The benefit covering a drug is not always obvious
When discussing benefit coverage of drugs with payers, remember that some health plans at first cover drugs under the medical benefit and then transfer those costs each month to the pharmacy benefit. Be sure to probe for this approach and its implications for drugs administered in physicians’ offices and alternate sites of care.
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October 12, 2015 at 5:51 PM Leave a comment

Even your business’ name is a key part of niche marketing


Niche marketing is a key marketing concept in the healthcare industry. Targeting one’s products or services can enhance overall success rather than limiting revenue potential. One of the foundations for successful niche marketing is a proper name for a new business or product. Learn how one of MedSpan’s clients addressed this fundamental need.

Continue Reading January 24, 2014 at 10:00 AM Leave a comment

Niche marketing — Finding that special population


As this case study illustrates, niche marketing can deliver incremental revenue.

Continue Reading March 28, 2013 at 10:30 AM Leave a comment


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