MedSpan Musings — Tips for better market research

MedSpan Musing

Using Adaptive Recruiting Techniques

 

It is not always clear who the most appropriate respondents are for a study. For example, it might not be clear at the onset of a project which hospital executives are responsible for evaluating and selecting a complex patient care program.

For these situations, use an adaptive recruiting technique. Conduct a short Internet survey or phone interview with a few respondents to identify who is responsible for the decisions you are researching.

If you know one job title of interest, you can incorporate the questions for identifying the complete set of decision makers into the main survey instrument. If the appropriate decision makers are completely unknown, identifying the correct decision makers can be a separate exercise.