MedSpan Musings — Tips for better market research

April 27, 2016 at 10:08 PM Leave a comment


2015 08 25 rodin the thinker for MedSpan Musings

MedSpan Musing

Using Adaptive Recruiting Techniques
 
It is not always clear who the most appropriate respondents are for a study. For example, it might not be clear at the onset of a project which hospital executives are responsible for evaluating and selecting a complex patient care program.
For these situations, use an adaptive recruiting technique. Conduct a short Internet survey or phone interview with a few respondents to identify who is responsible for the decisions you are researching.
If you know one job title of interest, you can incorporate the questions for identifying the complete set of decision makers into the main survey instrument. If the appropriate decision makers are completely unknown, identifying the correct decision makers can be a separate exercise.
Advertisements

Entry filed under: Market research, market research tip, payer research. Tags: .

Alternative Risk-Based Payment Models: An Overview

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Like this? Share it!

Share/Bookmark

Twitter Feed


%d bloggers like this: