A Different Type of Elderly Living Facility -The Movement Away from Traditional Nursing Homes

A new type of geriatric living facility is catching on. “Project Green Homes” are an alternative way of approaching elderly care. With more community-based living and less regimented schedules, residents are seeing improvements in their health and happiness.

Many Medicare Beneficiaries Seeing Their Needs Unmet, Especially When Care Being Prepaid

One of the most vulnerable patient groups in healthcare are the elderly. Still, there are Medicare beneficiaries reporting needs that are unmet. This includes any care that a patient requires, but does not receive.

The Rising Cost for Elderly Living in Private Rooms in Nursing Homes

$87,600 was the national median rate for a year’s nursing home stay per resident in a private room in 2014. This has been a 4.3% increase from 2013 showing rising post-acute care costs.

The Adult Disposable Brief Market — Opportunities for differentiation

This brief study indicates that there are opportunities to improve the designs of adult disposable briefs to differentiate each brand from its competition. Such differentiation could encourage nursing homes to switch their preferred brand of adult disposable briefs even though brand loyalty is high.

Niche marketing — Finding that special population

As this case study illustrates, niche marketing can deliver incremental revenue.